SEO, particularly during an update or during a site migration

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It is also possible that users will have a bad experience while visiting the site. A bad user experience coupled with rejection from Google: this corresponds to the assured failure of the ranking of your website. Ultimately, using Black Hat SEO is really not worth it. Some Black Hat SEO practices to absolutely avoid Here are some of the major practices, considered black hat SEO, to avoid: The Keyword Stuffing system Keyword stuffing involves excessively adding keywords in meta tags, titles, links and content , aimed at manipulating rankings. It may involve rejection of the site by search engines.

Negative SEO Negative SEO involves the intentional creation Email Data of numerous unnatural links to a competitor's site in order to have it penalized by search engines. This uncommon strategy is still used to eliminate competition. Paid/manipulative links Google's guidelines specify that links must be earned . However, Black Hat SEO often misuses links, such as paid or sponsored links , excessively numerous link exchanges , automated link building , or unwanted comments on forums and blogs.




Misleading URL redirects Redirects are common in to ensure accessibility for users and search engine robots. However, deceptive redirects are a Black Hat SEO technique. They display different content from the old page to fool search engines which generally index the obsolete page , while users will be redirected to a different URL . Content hiding This method involves the use of a technical ploy to hide online content by using text of the same color as the background , behind an image or outside the screen visible to the user.